Contact:  John Johnson
517.332.5046 or
[email protected]

EAST LANSING, Mich. – Oct. 3 – Winter sports get off to a fast start on MHSAA.tv in the coming week, with a heavy load of basketball games being produced by School Broadcast Program  members.

The new sports season also begins with several schools new to the program which are utilizing the NFHS Network’s new Pixellot technology to stream home athletic events.  The latest active additions to the program are Dollar Bay, Macomb Lutheran North and Novi.  There are now over a dozen Pixellot schools in the program and more will come online throughout the winter.

Pixellot enables schools to produce more games than they can generally find students to cover – meaning that a basketball tripleheader can be streamed instead of only the varsity contest.  All the participating school has to do is enter the events it wants covered – athletic and non-athletic - into the system.

Pixelott is a unit equipped with four High Definition cameras which cover the length of the playing surface, and then focus in on the ball and player movement to deliver the action.  The unit communicates with the scoreboard to insert a time and score graphic on the screen.  Ambient audio is picked up by the device, but the play-by-play of an in-person announce team can also be patched in. 

In its ninth year, the School Broadcast Program gives members an opportunity to showcase excellence in their schools by creating video programming of athletic and non-athletic events; with students gaining skills in announcing, camera operation, directing/producing and graphics.  Pixellot is used by schools wishing to stream games, but lack the ability to staff the events.  The program also gives schools the opportunity to raise money through advertising and viewing subscriptions.

Here’s this week’s MHSAA.tv schedule of video streams available being produced by SBP members:

Monday – Nov. 27

Tuesday – Nov. 28

Thursday – Nov. 29

Friday - Dec. 1

Saturday - Dec. 2

Monday - Dec. 4

Tuesday - Dec. 5

Wednesday - Dec. 6

NFHS Network subscriptions begin at $9.95 a month.  Subscribers will have access to all live video and streaming statistics across the country.  All content becomes available for free, on- demand viewing 72 hours after being shown live.  School Broadcast Program participants will also be selling Season and Annual Passes at a discounted rate.  A portion of every subscription sold by a school goes to benefit its program.

A complete list of participating schools can be found on the School Broadcast Program page of the MHSAA website.



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